SOFT SAVING: A CULTURAL SHIFT IN GEN Z FINANCE

Soft Saving: A Cultural Shift in Gen Z Finance

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success complied with a familiar pattern: make gradually, conserve aggressively, get a home, and plan for retirement. Yet Gen Z is coming close to money with a fresh point of view. As opposed to concentrating exclusively on long-term build-up, this generation is focusing on e

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